Selena Gomez Announces Her Partnership with Puma

First, Coach and now Puma. Selena Gomez made headlines this Monday announcing her new partnership with Puma. Selena is joining a slew of other young celebrities including Rihanna, Kylie Jenner, and, Selena’s boyfriend, The Weekend as the face of the brand appearing in campaigns as well as collaborating on future designs. Check her out in full Puma gear below.

Selena Gomez Announces Her Partnership with Puma

Officially a part of the fam @puma #pumapartner

A post shared by Selena Gomez (@selenagomez) on Sep 18, 2017 at 10:00am PDT

Fearless talent and of Instagram joins the family. @selenagomez #DoYou

A post shared by PUMA (@puma) on Sep 18, 2017 at 10:03am PDT

Made to reign. @selenagomez #DoYou

A post shared by PUMA (@puma) on Sep 19, 2017 at 10:18am PDT

The actress and singer went to Instagram with her Puma campaign after announcing her hiatus due to a kidney transplant this summer.

I’m very aware some of my fans had noticed I was laying low for part of the summer and questioning why I wasn’t promoting my new music, which I was extremely proud of. So I found out I needed to get a kidney transplant due to my Lupus and was recovering. It was what I needed to do for my overall health. I honestly look forward to sharing with you, soon my journey through these past several months as I have always wanted to do with you. Until then I want to publicly thank my family and incredible team of doctors for everything they have done for me prior to and post-surgery. And finally, there aren’t words to describe how I can possibly thank my beautiful friend Francia Raisa. She gave me the ultimate gift and sacrifice by donating her kidney to me. I am incredibly blessed. I love you so much sis. Lupus continues to be very misunderstood but progress is being made. For more information regarding Lupus please go to the Lupus Research Alliance website: www.lupusresearch.org/ -by grace through faith

A post shared by Selena Gomez (@selenagomez) on Sep 14, 2017 at 3:07am PDT

Wow. Selena is a true inspiration to me. She’s a strong force who is not afraid to speak her mind despite the backlash, and the news of this campaign just strengthens her resilience. Go Selena! Love her in Puma already.

Shop this post below:

Puma Summer Performance Tank Top, White, Neiman Marcus, $12.00

Puma Archive Logo Pencil Midi Skirt, Light Gray, Neiman Marcus, $20.00