Social media has opened the doors of opportunity and proved itself a pivotal method of reaching consumers with minimal funds. When utilized creatively, these social media tips can be easily implemented to take your brand to phenomenal heights within a matter of weeks.
Game Changers: Social Media Tips for Businesses
#1. Think like an advertising agency.
Everything you push out on your social media channels must either inform or entertain your target audience. Many entrepreneurs make the error of posting only about the products or services they sell. This is a huge no-no.
Your social media has to tell a story that engages your target market enough for them to want to play a part in your journey. Take Kim Kardashian, for example; Kim shares a mixture of product, personal and lifestyle imagery that resonates with her followers. Her mix of content inspires fans to want to live her lifestyle.
#2. Provide value.
You are competing with billions of entrepreneurs and businesses online with similar services and products so it’s critical to create value to set yourself apart from the competition. You should know your niche by now; create a newsletter, blog, podcast, webinar or weekly #WisdomWednesday post that gives away free valuable information.
This approach builds trust with your audience. People buy from brands or people that they trust.
#3. Be real.
Everything you post on social media from your imagery to your descriptions has to be true to your brand tone.
#4. Engage with your followers.
Social media can be time-consuming, but actively engaging on social media adds value to your online presence and the Instagram algorithm, in particular, will favor you.
Set aside 30 minutes per day to respond to comments on your last post, or train an intern to imitate your brand tone appropriate responses.
