While you think it might take some time out of your employees daily to do, what better way to have your employees engaged at work and on social network, talking about your company and in general, what they are doing. Prospective employees are going to see that, ask questions, and see what it is like to work there. You want people to come work for you, you will get the best candidates and the ability to select whom to hire when people want to work for you.
Corporate blogging is also something that you want to encourage. The reason for encouraging this is customers might find answers to the questions they are asking. It could also allow a personal relationship to build between customers and people who are using the product. You can use this for a great positive effect and turn those negative comment into effective solution.
Facebook is a great way to connecting with consumers, friends and potential prospects. This manner will open doors for finding new people, new fans and new ways of improving the product based on other’s feedback. I like to ask our employees to interact with our customers, find out what they are looking for, how they feel about our products and what they feel we need. It’s important for our employees to monitor the social networks to see what people are saying and use Facebook to receive feedback and new ideas.
Twitter plays an important part of our company’s marketing and customer service department. Jet Blue, Starbucks, Burger king among others use twitter to engage with the consumer, talk to friends and address issues with customers. This way our team responds quicker and turn around any problems issued by customers.
Allowing your employees on the social networks with customers is not only fun, but will allow customers to know that you care about their needs and want. It makes it fun for them to interact with real people and who knows who they will refer you to, the whole point of social networks is to connect with others. Growing your business is going to take new novel ways of getting attention for the company or the product. Your employees might as well be your best advocate for them.
