I recently came across this very insightful article on Entrepreneur Magazine written by Chris Brogan author of the New York Best Selling book Trust Agents and thought I share with you. His article teaches us how to get in front of an audience in where distractions and screens dominate our time. Many of us sleep with our phones by the bed, we will check our e-mails while we’re yawning and notification and distractions ding us all day long. We have hundreds of TV channels, content backed up on our DVR and every gadget you can imagine to access the Internet.
Below are Chris’s advice on how to get in front of your audience and customer: Brevity Rules
Using Twitter: Make your stuff easier to retweet. Twitter has 140 character limit. If you use only 110 or so, you’ll give people room to retweet you and, thus, spread your message even further.
On YouTube: No matter which video platform you use, make your videos two minutes or less, on average. Yes, if it’s speech say a TED talk, it should be longer. But if it’s something you want people to consume, stay under two minutes.
By Phone: Should you still use a telephone, keep the call brief. Start with an agenda, even if you don’t state it out loud. Write it down beforehand so you don’t ramble. Be polite, but don’t waste five minutes on small talk.
In Writing: Keep your sentences compact. People don’t have time to dissect your flowery prose, especially in business.
