A QR code is a two-dimensional barcode, which has encoded in it a URL (web address), text or information and now in days QR codes appear in magazines, on signs, flyers, business cards and are useful for just about any object for which users might need additional information. There’s a certain amount of fun and surprise with QR codes, so that you can take advantage of a “what’s behind door number one” mentality. Our company Market America uses QR codes in many of products, catalogs and events to engage and provide our customers with information. Many companies are using the scan-codes to break the wall of interaction with customers. Here are a few tips to keep in mind when using QR codes to market your business.
1. Use QR codes to get Facebook likes and Twtiter follows: You can create mobile-friendly pages with Facebook like buttons or lead them to your Twitter page for a quick follow. When it comes to marketing especially social ‘engagement’ is critical, so a like or a follow can create a long-term marketing opportunity.
2. QR Codes on business cards: Business cards are changing people are no longer carrying them around instead people are using apps to retrieve information from one another. If you want to stay creative and continue to brand yourself using a business cards get creative! Rather than overloading a business card with all of your contact info you could include the bare minimum for reaching you, then create a QR code that leads people to your Twitter, Facebook, LinkedIN, YouTube, Flickr, Yelp, Foursquare and all the other fun stuff!
3. Use QR code to create excitement: Many companies are using scavenger hunts to engage and create excitement for their customers.
4. Labeling: Add QR codes to your product. Someone is going to pick up your product notice the QR code and quickly scan it. This will take them to a mobile site where they can learn more about your wine, your vineyard, and links to where you can buy your product or get more information.
5. Increase e-commerce sales: Since QR codes can lead to URL’s you can create a code that will populate the cart with specific products.
Other Tips:
- Post a QR code your Facebook fan page.
- Add a QR code to your retail stores.
- Post a QR on your labtop or iPHONE case.
- send out of Tweet or Facebook status update of a QR code directing people to your website.
