I read an very interesting article on USAToday.com that discusses how women are changing the tech world. Recent business reports suggest that significant growth in consumer internet and e-commerce companies is largely based upon how women are changing the tech world. With the growing popularity of the smartphone and tablets, there is limitless accessibility for consumers to purchase product. Women are the majority percentage when it pertains to the amount of purchasing power of the web.
Most influencial women in technology
The web economy has shifted in response to the evolution of young female tech founders and executives of start up companies. These females executives understand the growing purchasing power of women and establish sites that cater to their online needs. According to the Boston Consulting Group, women will influence the purchase of 15 trillion dollars in goods by 2014. Establishing a start-up company is not as difficult as say five years ago. There is more angel seed money readily available for women. Web servers and equipment costs are much lower. New technology such as cloud computing and phone apps reduce infrastructure costs. This allows female entrepreneurs to focus more on product branding and consumer relationships!
Although Silicon Valley is still male dominated – 3 percent of women who led start up companies – these female entrepreneurs are shattering the glass ceiling. More female entrepreneurs are making headway in getting their ventures off the ground. The future female executive is an entrepreneur who is innovative, studies her market, understands the needs of her audience and is a trailblazer in the digital economy. The old boys club should be on the watch, there is a new girls group on the horizon. What do you think about how women are changing the tech world?
