Steve Jobs is an innovator, successful entrepreneur and always ahead of the trend. Here are seven principles that guide his approach to business and life.
Steve Jobs 5 top quotes of all time
1. Do what you love: Steve Jobs has followed his heart his entire life, he says, has made all the difference.
2. Put a dent in the universe. Jobs attracts like minded people who share his vision and how help turn his ideas into world-changing innovations. Passion fuels Apple’s rocket, and Job’s vision creates the destination.
3. Kick start your brain. Innovation does not exist without creativity, and for Steve Jobs, creativity is the act of connecting things. Jobs believes that a broad set of experiences broadens our understanding of the human experience.
4. Sell dreams, not products. To Jobs, people who buy Apple products are not consumers. They are people with dreams, hopes, and ambitions. Jobs builds products to help them fulfill their dreams.
5. Say no to 1,000 things. Simplicity is the ultimate sophistication, according to Jobs. From the design of the iPod to the iPhone, from the packaging of Apple’s products to the functionality of the Apple website, innovation means eliminating the unnecessary so that they necessary may speak.
6. Create insanely great experiences. Jobs has made Apple stores the gold standard in customer service. The Apple store has become the world’s best retailer by introducing simple innovations that any business can adopt.
7. Master the message. Jobs is the world’s preeminent corporate storyteller, turning product launches into an art form. You can have the most innovative idea in the world, but if you cannot get people excited about it, your innovation doesn’t matter.
