what’Surbag, a company that started with just one reusable
shopping bag, has just released a whole new line of specially designed reusable
tote bags to support efforts to help the Japanese dealing with the multiple
disasters in their time of need.
As a member of the Ganbare Nippon Project (Ganbare means
“persevere during challenging times” in Japanese), what’Surbag created special
tote bags to convey a message of HOPE and STRENGTH. The tote bags for the
program were hand-picked by famed designer Sue Wong.
This special charity project has been voluntarily launched
at participating retail stores throughout Japan and the United States.
The original HOPE Nola its-laS-tik tote bag, was created to
help support the New Orleans community after Hurricane Katrina, and became very
popular because of its unique awe-inspiring selection of stretchy bouncing
eco-friendly bags. The stylish, durable, versatile reusable bag bags are
manufactured totally by Hurricane Katrina survivors in New Orleans.
The ‘its-laS-tik’ line utilize a special flexible nylon and
lycra fabric blend in a wild array of colors and patterns.
Unlike any other reusable bag big, small, heavy, light… they
stretch, bounce and move with you while you walk, allowing you to hold more yet
feel like you are carrying less.
They take the shape of their contents and hold everything
securely while simultaneously taking the stress off your hands, back, shoulders
and knees with their elasticity and flexibility.
The bags are washable, reusable, economical and
fashionable. The bags spring back into shape when emptied and roll up
into a very compact little configuration.
100% of profits from the Hope and Strength Japan effort will
be donated to the American Red Cross “Japan Earthquake and Pacific Tsunami
Fund.”