Growing up, we try to do anything in our power to fit in.
But as we get older, we realize the things that make us different are
ultimately the things that will make us money and popular. Today, I want to
remind you to embrace what makes you different. Even use those idiosyncrasies
to your advantage.
Think back to all the people you admire. Why do you admire
them? Most probably, because these posses a trait you do not have. We tend to
gravitate towards things that we, ourselves, do not have at the moment.
Think about that concept when doing business. What makes
your brand different than everything out there? Whatever that may be, go ahead
and exaggerate it. Make it known. Make it your trademark.
This morning, I read an article on CNN.com about a young
entrepreneur named Seth Priebatscheth. The title of the article is “The modern
tech CEO: Barefoot and 21.” He literally is 21 years old and shows up to
meetings barefoot. But he’s also the owner of a successful start-up mobile app
called SCVNGR. The article talks about how is childhood influenced the tech CEO
he is today. After reading the piece, you’ll see that there was nothing
ordinary about Priebatsch.
So I encourage you discover what makes you or your brand
different. Because those quirky habits may just become your signature selling
point.
xoxo,
Loren
