Expert Insight: 5 Tips for Mompreneurs to Build a Business

mompreneurs loren and amber

If you’re a an aspiring mompreneur, this post is for you. I know what it’s like to build something from scratch. It’s challenging and often frustrating. But few things are as rewarding. With the kids back in school, it may be exactly the right time to go after that business you’ve always wanted to get off the ground. Invoice2go, an app used by freelancers and small business owners to get paid faster, and 99designs, the world’s largest online graphic design marketplace, have compiled the top tips for helping any mompreneur set the foundation for success from the start. Read on for their expert insight.

mompreneurs loren and amber
With my favorite Mompreneur, my daughter Amber.
5 Tips for Mompreneurs to Build a Business

#1. Start with the Name: start by choosing a name and corresponding URL for your business, ensuring that it’s unique and available. Check popular domain sites like GoDaddy or SquareSpace to ensure the site name is available – and get creative if you need to, I.e. use a hyphen, put part of your business name in the URL, etc. Poll your friends and family if you need to help selecting a name that fits.

#2. Look the Part: Once you have a name, create a logo and website that helps you stand apart from the competition and is a reflection of your business. Sites like 99designs can help you easily and affordably develop your brand identity and the collateral to look the part.

#3. Make it Legal: File for a business license with your state and get a tax ID number as a sole proprietorship. Or use a legal services site like Rocket Lawyer or Legal Zoom to create an LLC or S-Corp, along with a corresponding Tax ID number.

#4. Get Paid: Open a business checking account to keep business and personal expenses separate, and leverage simple invoicing apps like Invoice2go which save you from having to do paperwork on nights and weekends, while also enabling you to invoice your customers IMMEDIATELY so you get paid faster and improve cash flow.

#5. Start Networking: Update your LinkedIn profile, send an email to your network, start a Twitter, Facebook and Instagram account for your company and start getting your business out into the world. Let people know what you’re doing!

 

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