I wanted to share this interview I did with I-Ella.com it’s about how I got started in the business and my fashion addictions! Hope you enjoy it.
I-ELLA: You work in so many different fields, have you always been so entrepreneurial?
LOREN RIDINGER: Yes, always, I’m always thinking about what I’m doing next, always thinking about next year. I married an entrepreneur, so it was very natural for me.
I-ELLA: Tell us how you got started in your career.
LOREN RIDINGER: My husband and I started Market America 20 years ago, before anyone was even thinking about the internet, and now we’re #50 of all the shopping websites, and needless to say there are a lot of them. We feature our own Market America brands, and many other people’s brands and that’s how my skin care and cosmetics companies got started. Loren Jewels is different though, it’s just for fun. Great jewelry for great prices. My girlfriends Eva (Longoria) and Kim (Kardashian) really helped brand the line and they would wear it on the red carpet and they’d tell me I needed to start an actual business and I just thought no, I already have successful businesses I don’t need anything else, but then it just took off. Myfashioncents.com started as kind of a diary and it blew up really fast and became a fun thing to promote. People are always looking to find a way to succeed and it’s not as hard as you expect if you really try and you put some blood, sweat, and tears into it. I don’t think there’s a magic wand when it comes to success, I think you just have to work and try hard and you’ll get there.
I-ELLA: As someone who’s always thinking about what’s next, are you planning any exciting launches?
LOREN RIDINGER: I’ll be launching my new solution oriented line called Fixx in February. There will be products to tighten skin, eliminate wrinkles, address thinning hair for men and women; my husband actually really loves the line! I’m also working on my daughter’s clothing line, so there’s really never a dull moment.
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