I’m so Happi to share this article with all of you! Happi.com recently interviewed me about the success of one my brands Motives Cosmetics. Below is the introduction to the article, to view the entire blog post click here
Loren
Ridinger spent countless hours in the lab developing Motives, her color
cosmetics line. While the range has done very well since it rolled out
17 months ago, it wasn’t until her teenage daughter finally ditched all
of her other cosmetics that Ridinger breathed a sigh of relief.
“Kids
are your biggest critics. They know how to be honest with you,”
Ridinger told Happi in a phone interview from her office in New York
City.
“When I first launched Motives, she was a M.A.C customer,”
Ridinger said of her daughter, who has recently switched over to her
mom’s concealer—one of the few products she was holding out on. Added
Ridinger, “Now she tells me, ‘Mom, you have the best cosmetics’.”
Let me know what you think send me a tweet @lorenridinger
