If you’ve been considering launching a social media strategy to add to your company’s marketing plan you’re on the right track. Although most people continue to use search engines like Google to find what they’re looking for on the web, increasing numbers of people are finding websites through social media. When it comes to internet users, especially younger ones, social websites are where search all starts.
According to a recent report by Forrester Research in Cambridge, MA , social networks are the preferred means of discovery for nearly a third of all Americans (this is up from 18% in 2010). Check out these other interesting highlights from the report.
Is Social Media the Next Search Engine?
- Search engine use for American internet users has dropped from 61% in 2010 to 54%
- Consumers online behavior continues to change – leading to more social media use
- Marketers are continuing to prioritize SEO efforts over social media – but they need to start working on an integrated plan
- With the shift in searches (from search engines to social media), marketers and business owners need to focus on engagement rather than direct sales
Do YOU use social networks for search more often than Google?
