Did you tune in for the highly-anticipated Instagram event this morning? The photo-sharing app has been suspected of working on a messaging feature and just confirmed the launch of Instagram Direct, available now on iOS and Android. Here’s what you need to know about Instagram Direct, from both an entrepreneurial and personal perspective!
Mystery Event Reveals Instagram Direct Messaging
“Instagram is focused on capturing and sharing the world’s moments and what we’re best at is archiving those moments and sharing with your friends”
- One to one or groups of up to 15 can share photos and video
- You must be following one another to use Instagram Direct – all other messages will go into your pending inbox
- Companies can potentially use this service to push products, offers and promotions to their brand advocates, as well as have users privately submit curated content
- Is a great asset for contests and giveaways held on Instagram
Let me know if you plan on using this new feature on Insta @lorenridinger.
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