Women dominate when it comes to social networking sites including mobile. In a recent study done by Pew Research, as of August 2012, women spend 75% more on time on social networking sites compared to men at 63%. When it comes to mobile women also dominate the space 41% of women compared to 39% men. A total of 60% of adults are spending their time online.
Check out these fascinating statistics on both men and women and which social networking sites are most popular among adults. In August 2012, 75% of women were users of social networking sites, compared with 63% of men. Women are also more active in their use of these sites, with more than half of female internet users using social networking sites on a typical day (54%), compared with 42% of male internet users. Between February 2005 and August 2006, the use of social networking sites among young adult internet users ages 18-29 jumped from 9% to 49% and has steadily increased since then.
75% OF WOMEN USE SOCIAL NETWORKING SITES MORE COMPARED TO 63% TO MEN
August 2012
- 12% of online adults say they use Pinterest
- 12% of online adults say they use Instagram
- 5% of online adults say they use Tumblr
- 66% of online adults say they use Facebook
- 20% of online adults say they use LinkedIn
- 16% of online adults say they use Twitter
August 2012
- 46% of adult internet users post original photos or videos online that they themselves have created. We call them creators.
- 41% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people. We call them curators.
- Overall, 56% of internet users do at least one of the creating or curating activities we studied and 32% of internet users do both creating and curating activities.
- 12% of online adults say they use Pinterest, which is dominated by women. Nearly a fifth of online women (19%) use Pinterest.
- 12% of online adults say they use Instagram, which is dominated by young adults. Some 27% of the internet users between ages 18-29 use Instagram.
- 5% of online adults say they use Tumblr. Some 11% of young adults use this social blogging service.
