Brands who successfully build a community around their business are the brands of the future. Building a community around your brand creates a society built up of your target customer that collectively help to reinforce your brand mission and values.
1. A community Will Support Your Cause
An online community made up of your target market creates a community of potential customers and brand ambassadors. Consumers who share your company beliefs will support your cause. They become brand ambassadors who support your company endeavors.
2. Take Your Time
Take time to create the right community. Everyone you follow and engage with should reflect your brand values. It’s not something that comes to fruition overnight.
3. Start Internally
Once you have your ideal dream team, you can attract the right community.
4. Embrace a Social Cause
Brands with a clearly defined social impact that helps the broader community are the most effective. A donation to a significant and relevant cause with every purchase, for example, is a simple yet effective social cause.
5. Involve Your People
To reinforce your sense of community, share content from your association on your feed and in Stories. Brands like Fashion Nova are killing it because they share their customer content and treat them as brand ambassadors.
How have you successfully built a community around your brand? Tweet me @lorenridinger.
