The importance of feedback is paramount, especially when you are trying to expand your business or get a new business off the ground. Having feedback helps drive decision making, ensure client satisfaction and gives you an understanding of where and why it’s time for a change. An absolute must for any business, the best ways to get feedback from clients are varied depending on your business. Here are my tips on gathering insight and measuring customer satisfaction.
Business Tips: 5 Ways to Gain Customer Insight
The Importance of Customer Feedback: 5 Ways to Get More
- Use email. Sounds so simple, right? It is! Email is one of the best ways to get feedback from clients because it’s quick, easy and they can respond on their own timeline.
- Social listening. Pay careful attention to what people are saying on social media about your products and services.
- Web analytics. Watching the way people use your website can tell you a lot about what your customers are looking for.
- Offer usability testing for your products. Choose a handful of clients and offer your product or service to them at no charge, for a set period of time. Ask that group to keep a diary of their experience. This is seriously in-depth, but could give you the feedback you need.
- Add a client survey to your website. There are many tools out there to help with this – I like Survey Monkey and Qualaroo.
Have you had any recent experiences with the importance of feedback from your own clients or customers?
