Over the last few years YouTube has become such a household name that we often forget it’s a social media channel. Nearly every day I stumble upon a video that looks interesting and I watch it, without even thinking twice. And, even more often, I share the video on social media channels or with my friends.
If you haven’t thought about using YouTube for business – it’s time to start. By adapting your digital marketing plan to include video, you have a medium for giving your customers an entertaining and creative (perhaps even funny!) look at your product or service. Just like any other social channel, if they like the video, they’ll share it with friends and family. Check out these benefits of using YouTube for business and get started today.
Using YouTube for Business: 5 Tips
- When consumers watch videos, a very high percentage of viewers interact. (comment, share etc.)
- Videos can be shared through email campaigns, blogs, social media channels – the options are endless.
- Videos get very high click-through rates in comparison to simple banner, image or text ads.
- You can create videos and accompanying ads that target your specific customers and demographics.
- Believe it or not, viewers even watch the video ads.
Have you been using YouTube for business?
