Who said print is dead? Yesterday Adage.com reported Vogue’s crucial September issue will include 584 ad pages, a 9.3% gain over its September 2010 Issue, which in turn was up 25% over the issue the year before. In 2007, Anna Wintour and team set an ad-page record when it published its monster bible September issue which included 727 ad pages. Since 2007, the world of print has shifted leaving many publications to fold or downsize their staff. Vogue’s VP publisher, Susan Plageman, suggested that people should stop fixating on the mark, achieved before recession. “Stop referencing that,” she said. “That was a different day. I think we’re in a new moment. The best and the strongest businesses have to look forward.”
Eva Longoria Graces the Cover of Instyle Magazine
Other fashion publications making a turn? Glamour magazine is running about 240 ad pages, about even with last year’s issue, InStyle is running 431 ad pages, 5.8% more than in Septemeber 2010, September ad pages increased 2.2% at Harper’s Bazaar to total 308, Cosmopolitan increased 13.8% while Marie Claire increased 16.8% but remains below 200. Unfortunately, for Elle Magazine ad pages fell 6.8% coming off an anniversary issue last year.
Evenings in Vogue with Pharrell Williams
