Do you have a business, but don’t have the funds to pay a good publicist? Looking to create buzz and get your products in the hands of the right people? One of the most effective ways to build buzz around your start-up is to get it covered by the media, either local or national. But how does one go about doing that, when you don’t have a budget? I recently came across this article on INC.com on ways to get press for your business. Today more and more companies and start-ups are investing much of their time on social media. Now in days is easier to get free publicity for your business than ever before. Here are a few ways to get press for your business.
While getting actively involved in your company’s Facebook page and Twitter feed it is essential these days, using those same tools to follow the media outlets that cover your industry, it might be enough to attract the attention you want. What follows, then are additional tips from fellow business owners about how to get press for your new business using both tried-and-true methods as well as the benefits you can reap from tapping the latest in social media technology to get your business some media attention.
1. Capitalize on other low-cost social media tools: Twitter and Facebook are essential but there are plenty of other options to attract the attention of the media such as posting press releases on sites like PRweb.com, Free Press Release, and PRlog.com. Also try posting media inquiries from reporters on sites like HARO, Reporters Connection, Pitch Rate, and Newbasis.com.
2. Get Personal: Take advantage of online tools to promote itself, that doesn’t mean you should neglect interpersonal interactions such as calling someone.
3. Form partnerships: Leverage the media relationships of seasoned companies, start-ups can also spare themselves some time on the bench while trying to get in the game.
