Customer loyalty is a tricky thing. You spend a lot of time trying to gain new customers but the relationship does not end there – you must put in the effort to keep them! I’ve found that there are a number of sure-fire ways to cultivate loyal customers in business and now I’m sharing my experiences with you, my fellow entrepreneurs.
5 Ways to Cultivate Loyal Customers
- A customer rewards program keeps them coming back. Ask your customers to sign up for email sale alerts, special coupons in the mail or exclusive perks through a membership.
- Offer something no one else does. With SHOP.COM, we developed a cashback program that literally pays you to shop!
- Make it convenient for your customer. For example, my makeup line allows you to meet with a professional at your convenience to try new products and learn new techniques when you have free time. You can also shop and save on your beauty products from the comfort of your own home.
- Include them in the follow-up experience. Post-purchase surveys and requests for testimonials or reviews are a great way to not only gain customer insight, but make any tweaks to continue delivering what your customer base truly wants.
- Engage on your social media channels. Social media is a great space for spreading important info, giveaways, discounts and customer service.
Do you have any other tips on how to get loyal customers? Please leave them with us in the comments!
