Since many of you out there are entrepreneurs, I’m curious if you’d heard about influencer marketing? It’s been gaining attention in the last few years and will probably be one of 2014’s biggest marketing trends. Take a look below at a quick breakdown of influencer marketing.
What You Need to Know About Influencer Marketing for 2014
Motives Cosmetics working with the top beauty influencers on social media
- What is it? Using key individuals (like celebs, well-known public figures or simply someone you trust) to help influence consumer buying decisions.
- How does it work? By creating compelling content, consumers’ attention is focused on the influencers and how they use the product or service in their daily life. Brands also try to put this messaging in places where the highest number of people will see it at once.
- Why does influencer marketing work? Well, word of mouth is the best marketing out there and when we hear key influencers or someone we trust uses the same products we do, it feels pretty good.
- The bottom line: influencer marketing works because relationships really do matter when selling a product or service. Developing a trusting relationship between the influencer and the consumer ultimately means a happy consumer who will continue to look to that influencer for suggestions.
How do you use influencer marketing in your business?
