Maybe everyone around you has a flashy smartphone. So maybe sending plain text messages to your customers about specials may sound a little, well, outdated. But the reality is the majority of the country does not work off an iPhone or Blackberry. But they do own mobile phones with the capacity to send text messages.
Mashable posted a very interested article yesterday on how SMS marketing can still work for your small business. The article talks about innovative ways to use mobile services to reach your clients, its limitations, and its staying power.
Take a read. I believe this article can be useful to many of you. Please let me know how you’re reaching your clients with mobile services. Send me a tweet @LorenRidinger.
xoxo,
Loren
