Male Grooming: The Evolution of Men’s Skincare

By 2020, the male grooming industry is projected to reach sales close to $61 billion worldwide. That’s an increase of almost $43 billion in five years. To top it all off, toiletries (bath, shower, deodorant, skin, and hair products) will outpace the more traditional male grooming offerings of fragrances and shaving products. The unprecedented rise of male grooming has led to a massive shift in the beauty industry. Keep reading to find out how men are carving out space in a traditionally female-dominated industry.

Male Grooming: The Evolution of Men’s Skincare

Retailers Are Redesigning Their In-Store Shopping Experiences to Meet Male Consumer Needs. About 80% of male grooming products are sold in-store at brick-and-mortar locations. Taking it one step further, some retailers have added male grooming services to enhance their overall customer experience.

Beauty Brands Are Launching Male Product Lines. Many of the big-name beauty companies have had men’s lines for a few years but are now investing money into promoting their products in a way they never had before. Kiehl’s, owned by beauty magnate L’Oréal, has had a men’s like for years. My amazing daughter, Amber, just added a bespoke men’s skincare line to her LDV brand, Lumière de Vie® Hommes.

Startups Are Making a Play for a Piece of the Billion-Dollar Pie. Monthly membership and subscription companies like Dollar Shave Club and The Man Company are launching affordable and convenient (new products delivered to your door on a regular basis) product lines that are Millennial-friendly.

Social Media and Celebrities Have Big Impact When It Comes to Cultivating the Male Grooming Space. From David Beckham to Adam Gallagher to Manny Gutierrez, the male grooming space is booming with celebrities, influencers, and beauty gurus as the faces of brands, content creators, and product users and reviewers.

 

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Men take your beard to the next level with our new Conditioning Beard Elixir. A lightweight oil that conditions and smooths facial hair for a softer, more manageable beard. The nourishing blend of fruit and nut oils work to tame coarse beard hairs and prevent breakage for a healthy, silky-looking beard that starts at the root. Tame and condition facial hair with Lumière de Vie Hommes Conditioning Beard Elixir. #lumieredeviehommes #lumiere #lumieredevie #skinhealth #healthyskin #mensskincare #beard #beardoil

A post shared by Lumiere De Vie Hommes (@lumieredeviehommes) on Sep 24, 2018 at 11:27am PDT

Conditioning Beard Elixir, Lumière de Vie® Hommes, $27.95

 

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Men listen up, skin tip #1. Ladies love a man with smooth soft skin. Try our new Hydrating Aloe Cream, an ultra-light, hydrating cream that smooths even the toughest skin. Formulated to deeply moisturize and help maintain elasticity, the aloe-packed cream reduces the appearance of redness caused by shaving, while hyaluronic acid improves dry skin. Sooth and condition skin with Lumière de Vie Hommes Hydrating Aloe Cream. #lumieredeviehommes #lumiere #lumieredevie #skinhealth #healthyskin #mensskincare

A post shared by Lumiere De Vie Hommes (@lumieredeviehommes) on Sep 26, 2018 at 11:40am PDT

Lumière de Vie® Hommes Hydrating Aloe Cream, $24.50

 

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Washing your face daily, is easily one best first steps you can take to starting a skincare routine. Give our new Cleansing Gel a try, we are sure you will love it. A cleansing gel that effectively eliminates dirt and excess oil for clean, shave-ready skin. Designed for the modern man, the creamy lather gently cleanses and preps the skin for a comfortable shave, while cucumber extract awakens the senses. Refresh and invigorate skin with Lumière de Vie Hommes Cleansing Gel. #lumieredeviehommes #lumiere #lumieredevie #skinhealth #healthyskin #mensskincare

A post shared by Lumiere De Vie Hommes (@lumieredeviehommes) on Sep 28, 2018 at 12:40pm PDT

Lumière de Vie® Hommes Cleansing Gel, $24.50

What male grooming products are you going to pick up for your man to try? Tweet me @lorenridinger.