Have you ever toyed with the idea of purchasing perfume online but when you get to the checkout, you just can’t do it, all because you haven’t actually sampled the scent? Well, you aren’t alone! Many of us want the convenience of buying perfumes online, but how do you know you’ll really love it?
Changing the Fragrance Industry with Commodity Goods
Premium scents tailored to your style and delivered to your door. With your help, we can turn fragrance into a modern essential.
I just heard about a new start-up called Commodity that is successfully selling perfume online. Not only will the line of scents boast simple packaging and modest pricing, but sampling the fragrances will be a major component of the business. Much like the Warby Parker eyeglasses model, which has been making headlines lately for the genius business plan, Commodity’s fragrance sampling program will make you want to purchase full-size items.
It works like this: you jump on Commodity’s website and tell them what fragrances you like. They’ll send you a collection of samples and you purchase the full-size version of whatever you love. While these scents run at a modest $50/bottle, you won’t see any celebs or fancy packaging tied to the brand. And they’ve launched a campaign through Kickstarter to get their business off the ground!
Smart business sense and their product makes you smell delicious? That’s a win all around.
