October marks the 25th anniversary of Breast Cancer Awareness Month and my Motives team and I want to show support by running our Motives by Loren Ridinger Go Pink campaign. Motives by Loren Ridinger is donating $1 to breast cancer research when you purchase one of our two “Go Pink” lipsticks from the Ambition collection- Motives Collagen Core Lipstick Inspire and Motives Mineral Lipstick in Brilliant. Did you know besides skin cancer, breast cancer is the most commonly diagnosed cancer among US women. In 2010 an estimated 207,090 new cases of invasive breast cancer are expected to be diagnosed. Let’s make a difference and help support breast cancer research together we can make it happen.