My brother Joseph “Fat Joe” Cartagena is one of the most inspired individuals you will ever meet. If you want to look pure motivation in the face, take a look at Joe. He is resilient, determined, and so clear on what it really means to succeed. He is a dear friend, part of our family, and the President of Latino and Urban Development for Market America. He’s also a Grammy-nominated producer, rap artist, and entrepreneur. So when he says he’s “All the Way Up” you can believe him. In light of his new single inspired by Market America, featuring Remy Ma and French Montana, read on for some wisdom from Fat Joe’s presentation on stage at MAIC 2016, “All the Way Up.”
All the Way Up with Joseph “Fat Joe” Cartagena
“The truth is, six months ago, I wasn’t where I wanted to be. I wanted to be all the way up but I wasn’t where I was supposed to be. But meeting the entrepreneurs at Market America inspired me. When I hear your stories it motivates me to be all the way up.”
“I credit it to you who inspired me to make this song of empowerment. Nothing can stop me. I’m all the way up!”
“This is the UnFranchise business, where we give you a crack at the American dream.”
“I’m a big believer in fate. But when you think about fate, it means you’re not in control of your own destiny.”
“Dj Khaled, with all his success, was not all the way up in his head. He was going through a rough time. But then he discovered an app called Snapchat. And I believe if he’d been all the way up, he wouldn’t have opened up as much as he did on Snapchat. He was telling us where he wanted to be. I tell you this because, when you’re at your darkest, that’s when your life is going to turn around. But you can’t give up. Can’t let nobody talk you out of your destiny.”
“Market America has made $3 billion in sales. This is the only opportunity we’re going to have to make it out of here! This is one team, one dream. This is all about our family. You won’t find that in any other company. There’s no place else I’d rather be. I’d walk through fire with you, Loren.”
“No matter what you go through in life, you have to find the brighter spot. You have to believe. You can never give up.”
“It’s in your darkest moments that you have to believe and know that you’re going to be all the way up.”
“Even though you can be all the way down, you’re just a second from being all the way up.”
“Build your business! Don’t let anybody talk you out of your dreams!”
“All the Way Up” is available on iTunes thru SHOP.COM.
Watch the full presentation in this video:
