Beyonce has been working with the brand since 2002 but I think the 2013 Pepsi campaign will be her best one yet! A behind the scenes look at her new ad for Pepsi has just been leaked, along with a sample of the limited edition cans that feature her face in order to promote the singer’s next album.
Beyonce Pepsi Ad Campaign 2013
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Queen B said in a statement about her long-standing relationship with Pepsi, “Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
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The $50 million deal includes photo shoots, videos and live events so there is more to come from Beyonce and Pepsi – I am especially looking forward to her Pepsi-sponsored Super Bowl XLVII halftime show performance on February 3rd. I’m sure it will be incredible and she is going to kill it!
Are you loving the curvy superstar’s campaign so far? Tweet me @lorenridinger would love to hear your thoughts!