In honor of its 30th birthday and Sparkling Together For 30 Years campaign, Diet Coke has announced Marc Jacobs as new Creative Director. The brand’s year-long partnership with the famous designer will include limited-edition bottles and cans available in 11 different countries.
Diet Coke released a statement about the new products, saying, “Inspired by the three decades, the chic designs capture the rise of female empowerment through the 80s, 90s, 00s, with a whimsical twist – true to Jacobs’ signature style. [Marc Jacobs] is the perfect partner to collaborate with Diet Coke”
Marc Jacobs said: ‘I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.’
Diet Coke Reveals Marc Jacobs as Creative Director
I think this is going to be a huge turning point for Diet Coke but is it enough to compete with Pepsi and Beyonce? Tweet me @lorenridinger with your thoughts on this branding competition.
