Another great Papi teaser from my girl Jennifer Lopez. Jennifer used the new Fiat 500 Cabrio in a 30 second trailer for her new video Papi. The trailer made its debut during the first “Monday Night Football” game of the National Football League’s 2011 season on ESPN.
“Jennifer fits perfectly with the brand not because of who she is, but because of what she is – authentic, passionate, modern, and a fighter determined to stand out from the rest. As you look at her career path, she embodies the Fiat philosophy, “Life is Best When Driven,” said Olivier Francois, chief marketing office for Chrysler Group LLC, which is controlled by Fiat.
