Material mom Madonna in partnership with Macy’s announced today it will continue its association with actress and television personality Kelly Osbourne for the Fall 2011 Material Girl campaign titled “MG + NYC.”
“We have both enjoyed working with Kelly and are thrilled to have her on board for the launch of the Fall 2011 collection,” says Moadonna and her daughter Lola.
The campaign represents the quintessential New York City scene with Osbourne being photographed for a series of print ads in Times Square, Rockefeller Plaza, Soho, the West Village, Little Italy and Chinatown. the background includes the Empire State Building, as well a more playful feel with Osbourne on top of a double-decker tourist bus riding down Fifth Avenue.
