I was pretty surprised (and impressed!) to learn about Kate Middleton’s younger brother’s latest business venture: personalized marshmallows. It seems marshmallows are making waves these days when they can be personalized with your favorite Instagram photos! Recently launching Boomf, James Middleton’s marshmallow company gives new meaning to personalized sweets. Completely edible and lots of fun, the Duchess’ younger brother has teamed up with Mint Digital and together they will produce personalized Instagram marshmallows that can be delivered directly to your door. At just $20 for a box of nine, this is a super fun treat for gifts and parties.
Boomf! Kate Middleton’s Younger Brother Creates Personalized Marshamallows From Your Instagram
“I was working to three criteria: They had to be delicious, they had to fit though a letterbox (that is, not parcel-sized) and they could be [personalized]. When I met Mint we clicked from the start. We have a very similar vision but are coming at it from totally different angles: Mint from digital and me from food. I think the most fun we had was coming up with the name: Boomf is the noise a marshmallow makes when it falls through your letterbox.”
Kate’s younger bro is also the founder of a cake company called Nice Cakes – so this isn’t his first time dabbling in sweets.
What do you think? Would you order personalized marshmallows from the Duchess’ younger bro?
