Social media is a force to be reckoned with that shows no signs of slowing down. We consistently read what we SHOULD be doing, but what about the social media fails that can destroy your business; especially on Instagram?
4 Social Media Fails That Can Destroy Your Business
#1. Having no consistency.
If your brand message is a hot mess with no consistency, you will find yourself being unfollowed in large numbers. Similarly, if profile visitors don’t instantly get your brand within a few seconds of landing on your profile, they’re not going to follow you. Choose a strong branding strategy complete with brand tone and brand values, and revolve all of your content around it.
#2. Flooding the algorithm.
If you’re posting more than once or twice a day on Instagram, you could actually be flooding the algorithm and peoples’ feeds – neither of which will work for you. Stick to a posting schedule of once per day during peak hours.
#3. Posting low-quality content.
Blurry images, basic descriptions and ‘samey samey’ posts everyone and their mother are sharing on social media are an absolute no-no. Everything you post needs to flow together to inspire people to engage with you.
#4. Being ‘too salesy.’
Your Instagram feed needs to tell a story. People are conditioned to turn off as soon as their senses detect they are being aggressively sold to, so, aim to create a page that takes customers on a visual journey with a few shoppable posts stirred into the mix.
